Nicknamed the “Einstein of energy efficiency”, Lovins, an adjunct professor of civil and environmental engineering at Stanford University, has been one of the world’s leading advocates and innovators of energy conservation for 50 years. He wrote his first paper on climate change while at Oxford in 1968, and in 1976 he offered Jimmy Carter’s government a blueprint for how to triple energy efficiency and get off oil and coal within 40 years. In the years since there is barely a major industry or government that he and his Rocky Mountain Institute have not advised.
But for much of that time efficiency was seen as a bit of an ugly sister, rather dull compared with a massive transition to renewables and other new technologies. Now, he hopes, its time may have come. Lovins is arguing for the mass insulation of buildings alongside a vast acceleration of renewables. “We should crank [them] up with wartime urgency. There should be far more emphasis on efficiency,” he says.